Cricket World: Mongoose bites back - Consortium purchases iconic cricket brand

Iconic cricket brand Mongoose has been purchased by a consortium headed by London based entrepreneur Raj Tulsiani

Mongoose the world-famous sporting brand, has been purchased by a consortium, Mongoose Inclusive Cricket, headed by London based entrepreneur Raj Tulsiani.  The sale includes full intellectual property rights and ownership of existing stock.   The brand trademark covers the United Kingdom, South Africa and Australia.  Mongoose’s cricket collection includes designs for bats, gloves, pads, protective equipment and cricket bags.

The purchasers of Mongoose are committed to boosting community participation through sport, especially amongst women and minority groups.  Mongoose Inclusive Cricket will invest a minimum of 20% of profits into community projects, because the owners believe cricket can inspire and bring people together.  The company is also donating sporting equipment to youth programmes in Luton and Birmingham that support the disenfranchised.  Mongoose’s new owners hope to work within schools and the wider community, using cricket as a tool to tackle exclusion and to build resilience in young people against extremism and radicalisation.

Raj Tulsiani, heading up the consortium that has purchased Mongoose, is now the Co-Founder and CEO of executive search and interim management firm Green Park; one of the UK’s most trusted and respected senior talent consultancy suppliers across the Private, Public and Third sectors. Raj Tulsiani, who plays for Dulwich Cricket Club, attributes his own social mobility journey to his involvement in cricket as a teen.

This article was published in Cricket World on Friday the 9th of March. To read the full article, click here.