Our Experts

Melani Nair-Mason

Director of Marketing & Insights

An experienced marketing professional, Melani Nair-Mason has a credible track record building and strengthening the unique value proposition of businesses and entities across the public and private sectors. Working with organisations of varying sizes, she specialises in bringing brands to life through consistent, imaginative and creative story telling across both digital and traditional marketing channels.

Joining Green Park in 2017 in the position of Director of Marketing & Insights, Melani Nair-Mason has been instrumental in the redevelopment of Green Park’s website and the subsequent rebrand of Green Park’s marketing collateral and visual identity. A hands-on marketeer, she has driven Green Park’s social and content campaigns, as well as managing the creation and delivery of five insights report, focusing on customer-led research with robust methodologies and actionable outcomes.

I am pleased to work for an organisation that shares my commitment to Diversity & Inclusion and look forward to developing Green Park’s proposition through clear, engaging and resonating messaging.

Prior to joining Green Park, Melani was the marketing Manager of McGinley Group. Leading the marketing efforts across McGinley’s multiple businesses, each servicing a specialist market sector, Melani delivered results and drove increased revenue, loyalty and retention through a powerful and engaging strategy, supported by a motivated team and streamlined business processes.

Previously, she was responsible for the full end-to-end execution of global outbound communication programs to grow the active customer database campaigns at Tungsten Network’s where she held the position of Campaign Manager.

Melani has a Masters in Modern European Languages and, originally from South Africa, has lived in London for 15 years. Identifying as an Indian South African, Melani feels passionately about diversity, inclusion, culture and ethics and has strongly aligned values to those of Green Park.

Green Park Interim & Executive Limited. Registered in England and Wales. Registered office: 54 Brook's Mews, W1K 4EF.
Company registration no: 05672094. VAT registration no: 888 2432 84 © Copyright 2019. Green Park. All Rights Reserved.

 

Please enter your details here

 

Already have a Client Area login?