Retail Week | Addressing the lack of Black talent in the Tech 100 index – and how to fix it
21st October 2019 2 minutes read
Hot off the back of our successful 2019 #BAME100 launch, comes a fantastic win at the WMA WebAwards!
We’re thrilled that the new Green Park site has won the Outstanding Achievement category and hugely grateful to all involved. A big thank you to the Marketing team as well as CCD Studios, who took on the challenge of re-designing our site and incorporating our all-important ethos.
Green Park’s Director of Marketing & Insights, Melani Nair-Mason said, “Your company website is meant to be the face of your online presence and, a way to represent your brand virtually. If your website doesn't uphold a design that matches the way you want to be perceived, then it will ultimately fail to perform optimally. After all, first impressions are 94% design-related.
Having previously collaborated with Chris and his team, I was certain that CCD Studios would truly understand our website goals and aspirations, deliver the facelift our site deserved and ensure it better represented our brand, ultimately increasing its performance.”
The judges gave the site 9s and 10s across the board for design, innovation, technology, content and user-friendliness.
Not only is it a beautiful example of modern design with subtle animations and a unique colour palette which makes for a refreshing visual experience, the re-vamped site also exercises UX, UI, optimization and video and podcast marketing tactics to its fullest potential.
It also features bold video and imagery, creating a compelling interactive experience, and utilizes sections with subtle hover and transition effects to keep the user experience smooth.
The win was also a great achievement for CCD Studios, who commented:
“With impressively high scores across the board, we’re delighted with this award. The new site embodies Green Park’s core company values, helping to build their brand identity and reflecting their pioneering work within the executive search, interim management, leadership and D&I space.”
We’re particularly pleased that visitors can now reach the site with the latest tablets and smartphones, thanks to improved accessibility. And with a reconfigured structure, they can also find what they want more easily.
The website is continually updated with fresh news and insights – watch this space for the latest from our business.