Across the world, the retail sector is in a bewildering state of flux. Trusted business models have failed to adapt to rapid changes in consumer behaviour driven by the digital revolution. Retailers face a struggle to stay relevant, yet for those able to align their offer and to deliver this as the customer demands, the opportunities are great.

Against this background, Green Park and the World Retail Congress have teamed up with EY, True Start and Planet Retail to bring you the second report in the DNA Series, The DNA of the Retailers of Tomorrow, the race for retail transformation.