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David Oliver

Senior Advisor | Retail & Consumer

David Oliver joins Green Park as Senior Retail Advisor in its Retail and Consumer Practice. David previously held the post of Head of Retail Consulting at PwC United Kingdom and is an experienced Senior Advisor to Board level clients in the retail and consumer goods industries.

In a 35-year career as a consultant, focused on the retail and consumer sectors, David has advised a range of leading UK and global consumer businesses on strategic and operational issues. He has led numerous transformational change initiatives, particularly focused on the evolution from store-based retailing to multichannel. He is recognised as an industry thought leader, having been a leading contributor to PwC’s ‘Total Retail’ insights series on the future of multichannel retailing.

David will advise Green Park and its clients on retail industry trends.  In addition, he will lead the development of the next exciting phase of research in Green Park’s ‘DNA Series,’ which will focus on understanding ‘the retail executive team of the future’.  The DNA Series of reports represents some of the most highly respected commentary in the retail industry, having been featured at the World Retail Congress and reported in leading global publications.

The people challenge is at the heart of the digital transformation taking place in retail today. A new blend of skills is required and simply replicating what worked in the past is a recipe for failure.

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